The explosion of marketing technology presents tourism marketers with newfound challenges and enormous opportunities. The Marketing Leadership Summit will connect destination marketers with the products, services, people and ideas that will help them thrive in a rapidly evolving and highly competitive global marketplace.
The summit will feature a robust educational program focusing on the trends and technologies that will transform tourism marketing in the next three to five years.
Gaylord Palms Resort & Convention Center
The 4-star Gaylord Palms offers live nightly entertainment, a waterslide and separate children’s and adults swimming pools. The hotel also features a sand beach play area, waterfalls and on-site boutique shops. Elegant gardens and a full-service spa are available and the spacious rooms provide views of the city or atriums.
WHAT ARE THEY SAYING?
“In todays rapidly evolving marketplace it is really important for tourism marketers to take a step back and look at the marketing tools and technologies that are going to impact travel planning 3-5 years down the road.” -Rob Torres, Managing Director Travel, Google
“I look forward to a thought-provoking, inspiring conference focused on the trends and technologies that are going to impact destination marketers in the next three to five years.” -Steve Hayes, President and CEO of Visit Pensacola
“This is a can’t miss event for destination markers! A forum to gain and share cutting edge insights along with dedicated time with topical experts to brainstorm innovative ideas to move our business strategy forward.” – Scott Schult, Executive Vice President, Visit Myrtle Beach
OUR 2019 SPONSORS
2019 AGENDA OVERVIEW
*Feb. 19 – 21, 2020 agenda coming soon*
Wednesday, February 20, 2019
8:00 am -2:00 pm
12:00 pm -2:30 pm
2:30 pm – 2:45 pm
Welcome & Orientation
2:45 pm – 3:00 pm
Derek Price, Director North America, Expedia Group Media Solutions
3:00 pm – 4:00 pm
Matt Zito, Managing Partner, Travel Startups Incubator, sponsored by Expedia Group Media Solutions
4:15 pm – 5:30 pm
Opening Night Party at Epcot – World Show Place sponsored by Disney Destinations
Thursday, February 21, 2019
8:00 am – 8:30 am
8:30 am – 9:15 am
Carolyn Kremins, President, Skift
9:15 am – 9:45 am
Layton Han, CEO, Adara, sponsored by Threshold 360
10:00 am – 11:30 am
11:45 am – 2:00 pm
Duncan Wardle, former Vice President of Innovation & Creativity, The Walt Disney Company sponsored by MMGY
2:15 pm – 3:15 pm
3:30 pm – 4:30 pm
Break at Connect Travel Marketplace Floor (1st floor)
4:30 pm – 5:00 pm
Harlem Globetrotters presented by Herschend Family Entertainment
5:00 pm – 6:00 pm
George W. Bush, Forty-third president of the United States of America, world leader, best-selling author, artist
6:00 pm – 7:00 pm
Reception with the Harlem Globetrotters
Friday, February 22, 2019
8:30 – 9:00 am
9:00 am – 9:30 am
Sarah Quinlan, Founder/Managing Director, QAM
9:30 am – 10:00 am
Dale Brill, Senior Vice President of Research, Orlando Economic Partnership
10: 15 am – 11:15 am
11: 30 am – 12:15 pm
Brigette Hyacinth, international keynote speaker, bestselling author and thought leader
Brigette Hyacinth is an international keynote speaker, bestselling author and thought leader on leadership and business Transformation. Brigette has authored 4 books including, “The Future of Leadership: Rise of Automation, Robotics and Artificial Intelligence.” In her latest book, she provides a comprehensive view of what is taking place in the world of AI and emerging technologies, and gives valuable insights to successfully navigate the tsunami of technology that is coming our way.
Carolyn Kremins, President of Skift, is a proven leader, recognized media executive and branding expert who has consistently combined ground-up, business building brand strategy with methodical execution around incubator brands (Skift, Maxim, The Week, Cookie) and reimagined venerable brands (Brides, Conde Nast Traveler, epicurious) to fresh success.
Having worked for The Walt Disney Company for some 25 years, Duncan Wardle now serves as an independent innovation and design thinking consultant, helping companies embed a culture of innovation and creativity across their entire organization. Leveraging a unique Design Thinking process, Duncan’s clients include Coca Cola, Disney, Forbes, Ford, Johnson & Johnson, McKinsey and the NBA.
Dale A. Brill, Ph.D.
Dr. Dale Brill serves as Orlando Economic Partnership’s Senior Vice President of Research and directs its Foundation for Building Community. “The Partnership” is Central Florida’s catalyst for driving economic growth and broad-based prosperity. Dale’s background includes executive positions in the private, public, and independent sectors.
Layton is CEO of Adara. He knows how to take a business to the heights of success. He co-founded online loyalty marketing company MyPoints.com, and as its co-president, saw revenue and profitability more than double. Prior to serving in that role, Layton was head of business and corporate development for MyPoints.com, overseeing public and private company acquisitions and developing strategic partnerships with Fortune 500 companies.
Matt Zito, managing partner of Travel Startups Incubator, and a panel of travel marketing entrepreneurs “Destination Travel Innovation: What’s Happening Now, What’s Next and How DMOs Can Leverage It.”
Sarah Quinlan, former group head and senior vice president of market insights at MasterCard Advisors,
Connect with the products, services, people and ideas that you need to thrive in todays rapidly evolving marketplace. Learn how emerging technology is going to impact how you connect with and influence your customers and communities in the future.
The Marketing Leadership Summit will feature Connect’s signature reverse-style trade show featuring prescheduled one on one meetings with marketing decision makers in a more efficient and effective process to expedite the sales process and close business. Take advantage of 20-25 guaranteed appointments with marketing decision makers who have a minimum marketing spend of $1 million.