Should There Be A New ROI for Travel & Tourism?
How do you measure ROI? Is it time to overhaul the metrics that we use to gauge success? Panelists Include:
- Gathan Borden, Vice President of Marketing, VisitLEX
- Justin Bresler, Vice President, Marketing and Business Development, Visit Denver
- Susan Whitaker, Principal, Whitaker Travel & Tourism Strategies
- Mitch Whitten, Executive Vice President for Marketing & Strategy, Visit Fort Worth
- Josh Collins, Director Destination Activations and Marketing, Streetsense
Moderated by Streetsense