Should There Be A New ROI for Travel & Tourism?

How do you measure ROI? Is it time to overhaul the metrics that we use to gauge success? Panelists Include: 
  • Gathan Borden, Vice President of Marketing, VisitLEX
  • Justin Bresler, Vice President, Marketing and Business Development, Visit Denver¬†
  • Susan Whitaker, Principal, Whitaker Travel & Tourism Strategies
  • Mitch Whitten, Executive Vice President for Marketing & Strategy, Visit Fort Worth
  • Josh Collins, Director Destination Activations and Marketing, Streetsense

Moderated by Streetsense