How do you measure ROI? Is it time to overhaul the metrics that we use to gauge success? Panelists Include: 

• Gathan Borden, Vice President of Marketing, VisitLEX
• Justin Bresler, Vice President, Marketing and Business Development, Visit Denver 
• Susan Whitaker, Principal, Whitaker Travel & Tourism Strategies
• Mitch Whitten, Executive Vice President for Marketing & Strategy, Visit Fort Worth
• Josh Collins, Director Destination Activations and Marketing, Streetsense

Moderated by Streetsense