What is Complete?
Connect Travel is taking the delivery of digital marketing services in the destination marketing industry to a whole new level with our 12-month Complete digital content marketing program. Complete is a comprehensive marketing program built on insights and strategy and executed with SEO optimization, rich content creation, social media marketing and email marketing.
What makes Interfuse Complete different?
First, it’s a content marketing program built on a digital marketing foundation. Content marketing is the fastest-growing area of interest for marketing professionals today. In a recent DemandMetric survey, 78 percent of CMOs believecustom content is the future of marketing, but the biggest challenge remains producing content. That’s where Interfuse Complete comes in.
Second, the Complete program focuses on strategy first. Do you currently have a content sharing strategy on Facebook? Do you have a content calendar that tracks blog posts? Do you know the top organic keywords driving traffic to your site? The Complete program helps you develop a strategy to bring all the different elements of a content marketing program—SEO strategy, content creation, social media sharing and email distribution—together in one cohesive program.
Finally, it’s a major cost-saver. The Complete team complements your current marketing staff by adding personnel expertise without having to add additional team members to your staff. Our Complete team includes a content director, digital media manager, email marketing manager, and social media strategist, to name a few.
What do you get with Complete?
Complete provides you with a customizable list of options for a content marketing strategy, depending on what kind of a return you’d like to see. But every Complete program gets the following:
- Campaign kick-off and discovery meeting
- Research and insights
- Dedicated content director
- Digital marketing support staff
- Content calendar
- SEO recommendations
- Native content creation
- Email marketing strategy and execution
- Social media strategy and execution
- Monthly reporting and strategy calls
- Year-end analysis
In addition to what you get with every Interfuse Complete program, our talented staff of digital media experts can also help with content activation, a paid media program that can help drive guaranteed traffic to your content. Content Activation is a hybrid of paid media and SEO, and it’s one of the most valuable ways to increase the ROI of a Complete campaign.