CHICAGO NORTHWEST CASE STUDY
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Chicago Northwest
Situation
Interfuse inherited a paid search campaign from a large, national PPC Search Marketing company. Upon reviewing the historical campaign metrics we realized that our client had been dramatically underserved strategically.
Strategy
We moved quickly to improve in the following areas:
- Reduced per-keyword bids
- Increased ad group counts
- Generate new ad copy/creative
- Better keywords – relevance and quality scores
- Real-time strategy management with timely event ads and geo-targeting
- Landing page A/B testing
Results
The efforts put in place had an immediate effect on the client’s site traffic and jump started the campaign’s performance.
- Increased traffic 94.7% year over year with New Visitor % up 99.4%
- Lowered CPC from $1.01 to $0.55 while increasing CTR by 17%
- Increased Click volume 122% while increasing only investment 21%